UX Optimization
Common deliverables provided to compliment your existing resources and take a fresh approach to engaging customers:
"Tear-Down" Report - Audit of current experience across web, mobile, email, brick/mortar and call centers, etc. to identify UX gaps and highlight key areas for brand execution.
Competitive Analysis - Audit of key user flows against your competition. Identify UX gaps as a comprehensive analysis of competitive landscape.
Qualitative and Quantitative User and Stakeholder Interviews - Collect current customer feedback insights to identify user friction and validate baseline summary.
Customer Persona(s) – Key documentation to champion your customer. Evaluate target audience mindset, job-to-be-done and tactics to socialize and strengthen their awareness across your organization.
Experimentation Strategy - Identify areas where design can be used to experiment and solution business problems and customer pain points. Detect attractive customer improvement with prototypes or multi-variate testing.
Backlog Planning – Guide cross-team stakeholders to bring next best experience to fruition while embracing an iterative, agile approach.
UX Optimization Strategy - Executive summary provides tactical steps to level-up your existing brand experience and enhance end-to-end product engagement.