WeThinks App
A Social Media app using visual comparisons to learn about you, reward you and connect you with new brands and people.
Overview
Work collaboratively with start-up to define compelling brand experience in a crowded marketplace. Use extensive competitive research to define future product features and spot opportunities for distinct branding through content and interactions.
The app uses social voting to gain influencer points, post questions and be matched with brands who are looking for opinions from people like you. iOS Interface design, iconography, developer co-collaboration and user testing allowed us to iterate on design.
Problem
Identify compelling features, product experience and brand design for a start-up app in a crowded social media landscape.
WHAT WAS NEEDED?
01
Envision the app product experience
02
Research, UX/UI Design, Prototype, User testing
03
Style guide
Design Process
Discovery
Brainstorm with start-up team, Define success criteria
RESEARCH
Competitive research, analysis, Feature priority mapping
IDEATE & PROTOTYPE
Brand mood boards, Gesture exploration, UX/UI design
Testing
Style guide, Developer support, User testing iteration
Solution
Branding
Brand ethos and value drivers, logo design.
Design System
Iconography, color palette, typography, UI design for a cohesive and consistent brand experience. Provide visual execution and guidance for development team.
iOS App Design
Content maps, user flows, click-through prototype and gesture animation studies. Respond effectively to resolve research pain points.
Impact
Starting with a simple idea and working to identify compelling opportunities for a start-up brand formed a positive working partnership that accomplished team goals.
Connect with us to begin your journey
with a design partner invested in over 20 years of automotive, start-up, venture capital/pre-IPO, luxury, technology, active lifestyle, healthcare and insurance brands.